Binance, the largest cryptocurrency exchange, has recently made an exciting announcement regarding the launch of its fourth non-fungible token (NFT) collection featuring none other than football star Cristiano Ronaldo. This collaboration comes at a time when Ronaldo is facing a $1 billion class action lawsuit in the US for promoting an NFT on social media with Binance, amidst an ongoing legal process.
According to an official statement from Binance, the upcoming collection is set to be released on May 29th on the Binance NFT Marketplace. This collection aims to pay tribute to Ronaldo’s remarkable career in football. The statement reads, “The first batch of NFTs will be released on Wednesday, May 29th at 08:00 (UTC) and will feature an entirely new set of utilities, better than ever before.”
In anticipation of this exciting release, Binance tweeted, “Brace yourselves, just 2️⃣ days to go! You will soon be able to get your hands on a piece of sporting history through Cristiano Ronaldo’s latest NFT collection on #Binance.”
Cristiano Ronaldo himself expressed his thoughts on the collaboration with Binance and the tribute, stating, “My journey in football has made me travel the world, and I have had the honor of playing for some of the most prestigious clubs in the market. Now it’s your turn to join me on this journey too.”
This collaboration between Binance and Cristiano Ronaldo shines a spotlight on both the cryptocurrency ecosystem and the realm of celebrity endorsements. Ronaldo’s involvement in promoting the Binance platform has led to a legal process in Florida, highlighting crucial issues within the industry.
Back in 2022, Cristiano Ronaldo and Binance entered into a strategic partnership, which involved the promotion of Ronaldo’s exclusive NFTs and the expansion of Binance’s presence in the digital market. This collaboration was seen as a significant step towards popularizing cryptocurrencies, with Ronaldo leveraging his immense influence to endorse Binance products.
It’s important to note that in December, reports surfaced suggesting that Ronaldo may have to settle the case with a sum of $750,000 in order to avoid a public trial in the United States related to the ongoing legal process.
Disclaimer: The opinions expressed in this article are solely for informational purposes and do not constitute financial or investment advice. Investing or trading cryptocurrencies carries a risk of financial loss.
Editor’s Choice: Binance US has successfully regained its license in Florida after a favorable court ruling. Additionally, there are expectations that Ether Spot ETFs could be approved before Thursday.