Caitlyn Jenner, the well-known public figure and Fox News contributor, caused quite a stir on Memorial Day with the announcement of her own meme cryptocurrency, named JENNER. The revelation, made through her Instagram and X accounts, initially raised doubts among her followers due to authenticity concerns and possible hacking.
The confusion began with a questionable quality endorsement video that Jenner promptly replaced with a more convincing one. Additionally, the website associated with her endorsement, Pump.fun, known for gamifying the initial coin offering (ICO) of meme tokens, became a focal point of skepticism. This site uses a bonding curve that forces buyers to pay increasing prices in an environment where the real buying and selling market is non-existent.
The story took another turn when Jenner posted about a second meme coin, BBARK, linked to her dogs Bertha and Baxter, only to withdraw the endorsement shortly after. “As I said from the beginning, my only focus is $Jenner,” she declared, causing an 80% drop in the price of BBARK.
The suspicion of hacking was fueled by the history of compromised accounts on X, with notable figures like Elon Musk and Barack Obama having their profiles temporarily taken over by hackers. This atmosphere led to a deeper investigation into the true authorship behind the JENNER campaign, revealing that an individual named Sahil Arora was behind the operations, suggesting content for Jenner to post.
While Jenner continues to promote the JENNER token on her social media, the authorship and control of the published content remain ambiguous. Sahil, in turn, confirmed his responsibility for the cryptocurrency’s launch, although an analysis of the blockchain indicates that he was also responsible for creating and selling other meme coins.
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The views and opinions expressed by the author, or anyone mentioned in this article, are for informational purposes only and do not constitute financial, investment, or other advice. Investing or trading cryptocurrencies carries a risk of financial loss.
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